02 — Digital Marketing

One funnel. Every channel. Measured to revenue.

Paid social, programmatic display and creative testing built as a single funnel — from first impression to closed deal. We map attribution end-to-end so your CFO sees which channels actually pay back.

What we run.

  • Paid social — Meta, LinkedIn, TikTok and X. Audience strategy built from your first-party data, not lookalike templates.
  • Programmatic display via Xandr and Google DV360 with brand-safety inventory only.
  • Native discovery — Taboola, Outbrain and Reddit Ads where the audience justifies it.
  • Creative testing structured as quarterly sprints. Three concepts, six variants each, scored on incremental conversion.
  • Custom attribution model — multi-touch, lift-tested, reconciled with your CRM.
Channel attribution dashboard sample
What you get

A funnel you can defend in front of finance.

01

Channel-by-channel ROI

Spend, qualified leads and pipeline value attributed across paid social, display and native — reconciled to your CRM.

02

Creative scorecards

Every creative tested gets a score on incremental conversion lift. Winners scale. Losers are documented and retired.

03

Quarterly mix review

We will tell you to cut a channel if it's not earning. We have done it. Most agencies don't.

Find the leak in your paid mix.

Free 30-minute audit. We map your last 90 days of spend against pipeline and tell you what to cut.

Book Your Audit →