01 — Search Engine Marketing

Buy the clicks that close. Skip the rest.

Google Ads, Microsoft Ads and shopping campaigns engineered around your CAC and ROAS targets. We build keyword sets and bid strategies that match how your customers actually search — then prune everything else without sentiment.

What we run.

Search campaigns across Google and Microsoft Ads — exact-match, broad with negatives, audience overlays.
Shopping & Performance Max with manual feed engineering. We don't trust the auto-feed.
YouTube and Demand Gen as upper-funnel feeders into measured pipeline.
Bid strategy modelling tuned to your margin. Target ROAS vs Target CPA chosen with maths, not preference.

What you get

Reporting that drives decisions, not impressions.

Live performance dashboard

Spend, conversions and ROAS in real time. Filtered by campaign, geography, device and audience.

Weekly optimisation log

Every change we made, why, and the measured outcome. Written so your CMO can audit it.

Quarterly board review

One-page summary tied to the KPIs we signed off on. Designed for the audit committee, not the agency.

Want a free SEM audit?

30 minutes. We'll look at your current Google Ads account and tell you what we'd change.

Book Your Audit →